First Impressions Matter
Flyers are a staple of local marketing, but the paper type you choose can drastically affect how your message is received. A flimsy flyer might get tossed, while a sturdy flyer feels valuable.
Popular Paper Types Explained
- 100lb Gloss Text: The industry standard for vibrant, high-quality flyers. It has a magazine-like feel, perfect for mass distribution.
- 14pt Uncoated Cover: A thicker cardstock that is easy to write on. Great for forms, mailers, or premium handouts.
- 16pt Matte Finish: Offers a highly sophisticated, glare-free look. It feels extremely premium and is easy to read under any lighting.
- Recycled Kraft: An eco-friendly option that gives an organic, rustic look—perfect for artisan brands or cafes.
Making the Final Decision
Think about your target audience. If you are promoting a luxury service, invest in thicker cover stocks. Need help deciding? Our experts at Print Studio 24 are here to guide you.